In my paper, I will discuss a case that happened to one financial company. This is a large organization with more than one thousand of employees and fifty offices all over the country. This is not a multinational company, but it has a significant market share at the domestic market. As the company came into a new stage of its development, with a change of the top management, it became evident that it needed improvement in operations. Regardless of the stable position of the company at the financial market, it encountered remarkable decrease in the profits. This is one of the reasons why the top management was replaced. Read more...
Modern World Advertising
First instances of organized advertising and promo are expressed by Daniel Boorstin in his article «The Rhetoric of Democracy». Firstly, the author states that advertising for sure is considered to be the part of the mainstream of American society. He proves that advertising has taken the lead in promising and exploiting the new. What is more, it takes a great part in settling the continent, in the development of the economy, and in the building of an American standard of living. Read more...