Abstract- don’t always get clients for lack of marketing,

  Abstract- The purpose of this paper is to propose a conceptual digital platform
where it is possible to connect malfunctioned electronic device owners and the
repairmen to get the repairing done. This is a Consumer-to-Consumer (C2C)
business model where the malfunctioned electronic device owners will be able to
find a repairman to repair their devices. On the other side, for the freelance
repairmen this solution will enable them to find clients easily and
effectively. As people feel hectic to go shopping in repairing their devices,
the proposed digital platform shall become a convenient platform. Our world is
changing every day along with the evolving technologies. There are new
electronic devices, new inventions coming everyday everywhere. Everyday lifestyle
of people is changing. Technology is here helping us to enrich ourselves and
our way of living. People are using the internet, devices in every possible way
they can to make the full use of it. There are many things that we can do by
just some click which were so hectic 10 years ago. Now life has become easier
for the blessings of science and technologies. But the number of malfunctioned
devices is also increasing at an alarming rate. People find it hard and painful
to go to shops to fix their devices. So, there should be some other way to make
this job easier. As using devices in our daily life is increasing, there also
many of us who has devices which they seldom use or it has some fault in it.
Moreover, there also so many freelancers which people do not know about can
actually fix their devices with lower cost than the repair-shops. Currently,
there are home services companies who? provides home painting services,
plumber services etc. but no one provides services to fix people’s devices like mobile, laptop etc. This is where the need of a digital
platform emerges, which will connect the device owner and the freelance
repairmen. By
using the platform, people can contact and interact with freelancer repairmen
and get their devices repaired. There are many skilled repairmen who want to do
freelance repairing for electronic devices. These repairmen are looking for
freelance jobs but they don’t always get clients for lack of marketing,
communication, and publicity. As a result, they end up working on a repairing
workshop and share their income with the workshop. On the other hand, there are
device owners who don’t always have a trusted destination to go with their
malfunctioned device once the warranty, if any, is over. Device owners have always
been concerned about getting skilled repairmen and getting jobs done within
proper charges. We want to become a trusted media which is required to solve
this problem by creating a bridge between these qualified freelance repairmen
and device owners. ServisHero is a company that provides local services
on-demand via a mobile app in Southeast Asia. This company was Founded in June
2015. ServisHero is based in Malaysia but already the service is available in
Singapore and Thailand. They wanted to create a
more effective way for consumers to find and compare local services in Southeast Asia ServisHero claims to connect quality(as measured by their
review and rating system) service providers via their mobile(including
Android and iOS)
 and
web applications Consumers
can use these applications to search and find from thousands of available
service providers.  Service
providers need buy prepaid credits on the service that will allow them to bid
for jobs. Service providers can not bid if there is no credit in the provider’s
account. Credits do not guarantee a job. That incentives them to keep costs
competitive and, as the company is not receiving any share, there’s no extra
charges added on. The company recommends leaving job posts and job requests for
at least 24 hours to get enough responds. However, most of the time people
responds to such postings within hours.ServiceHero is already
receiving big investments from investors like YTL, Golden Gate Ventures, Cradle
Seed Ventures, Lelong.my.  The
Kaodim group is supported by by leading venture capitalists including 500
Startups, BEENEXT, East Ventures, KK Fund and Venturra Capital. Kaodim enables
users to find any service professional like a plumber, a wedding photographer,
a yoga teacher, or an interior designer. They advertise themselves as the go-to
platform helping customers to get the jobs done that are important to their
city lives, everything from modeling their homes to photography, learning new
skills and so more. At this moment, Kaodim is serving in Malaysia, Philippines,
Singapore, and Indonesia. Their monetization model is similar to ServisHero’s
monetization model.Kaodim
provides a good user experience in their web and mobile applications. In order
to book a service , users need to choose the task, select the date and time and
check out with payments. Users also have the choice to book for a service in
advance via these applications. Kaodim provides a good user experience in their
web and mobile applications. In order to book a service , users need to choose
the task, select the date and time and check out with payments. Users also have
the choice to book for a service in advance via these applications. Kaodim has
been using their customer’s usage data to understand customer’s usage habit to
take better business decisions. Kaodim also have both the iOS and Android
application as well as a website but the problem is at the point of our
inspection their Android app was not working as per several customer reviews in
the Google Play store. Page
Advisor is an organization similar to ServisHero and Kaodim based on Singapore.
Page Advisor was conceptualized and founded by Fabian Lim, famous serial online
entreprenure from Singapore. PageAdvisor also has Android, iOS, and web
application to serve their users. There is a range of tasks available on
PageAdvisor from tasks around the home like deliveries, cleaning, gardening and
handyman work to tasks for businesses like office admin, promotional work or
computer & IT support. There also a range of creative tasks like
photography, graphic design and website & blog support which can help
people earn money online. PageAdvisor holds the service charge in their system
until the job is done, then the service charge is delivered to the service
provider. The system will deduct the service fee (15%) which includes
Insurance, Handling and and transaction costs in this process. 

 According to Guillemin and Pattrick (2015),
the number of Internet-connected devices surpassed the number of human beings
on the planet in 2011, and by 2020, Internet-connected devices are expected to
number between 26 billion and 50 billion. For every Internet-connected PC or
handset, there will be 5–10 other types of devices sold with native Internet
connectivity. Therefore, With the emergence of IoT devices, we will have
growing varieties of devices to be worried about and the need for a unified
repair-service will arise in no time. On the other hand, according to Frost and
Sullivan (2015), “Malaysia to have 125 million connected devices in 2025 with
over 58 million mobile subscribers. Ninety-five percent of all Netizens, or
internet users, will be active social network users, presenting a huge
potential for digital marketing and e-commerce” (p.10); which tells us why
reaching to the customers via online is more reasonable. Thus, we can harness
the trends we mentioned above and ‘harnessing the trends’ is the second lense
of the 4 lenses of innovation. A square-trade study shows that nearly 1 out of
every 3 laptops fails in a 3-years’ time duration. The malfunction rate alone
exceeds 20% at the 3-year mark. There is also a notable acceleration of
malfunctions in the second and third years. While fewer than 5% of laptops
failed from malfunctions in the first year, an additional 8% fail in each
subsequent year. Accidents cause a further 11% of laptops to break over 3
years, making the total failure rate nearly one-third of all units. Generally,
consumer laptops are sold with a 3-year warranty period. Therefore, one out of
every 3 laptops will require repairing servicing that will not be covered by
warranties. According to the Square Trade Survey (2009), the scenario with
other electronic devices is not that different. We also need to know customer’s
needs in order to give better service. From the statistics, we can understand
the demand but we need to know more about customers by doing surveys and
getting feedback. We need to learn to live inside the customer’s skin. A few
years ago, IBM ran a great ad with the headline, “Stop selling what you have.
Start selling what they need.”  Understanding needs is the 4th lense of
innovation. The device repairing industry is growing rapidly although it is
still in it’s infant stages. For example, more than two-thirds of smartphone
repair shop owners entered the market less than two years ago, most them have
no previous experience specific to the industry. Additionally, most of these
repair shops are “one-man shows,” and more than three-quarters have fewer than
five employees. This indicates it is relatively easy to enter the smartphone
repair industry at this point. Device repairing industry has always depended on small local businesses when it comes to products that do not have warranty anymore.
There is currently no platform which connects device repairmen and device
owners effectively in Malaysia. Thus, TechTasker will not face any direct
competitor initially. The domain of electronic device makes TechTasker
different from other similar home service platforms.       
   The value proposition canvas which consists of value map and
customer profile has been created. This canvas is created after systematic
analysis of customer’s needs and problem. value proposition canvas helps to
visualize the business plan and identify business risk early in the planning
phase. The objective of the value map is to describe explicitly how the
products and services create value to the customers whereas the customer
profile visualizes what matters to the customers in a share-able format
(Ismahani Abdul Karim, Nurul Emilia Abdus Samad, AfiqahZawani Mohammed Noor
n.d.)?.          According to the survey report
below, we can see that 76.4% people who usually visited repair shops to fix
their devices. The rest of them are repairmen.   Moreover, we also can see
that among 55 people who completed the survey, 46 of them said that they
usually fix their smartphone among their electronic devices. Which means
percentage is 83.6% which is the highest in the graph. The percentage of repairing
laptop is quite similar to repairing smartphone which is 74.5%. By this graph
we understand the demand of repair shop among public. From this graph, we can
see the pain people felt when they repaired their devices. Poor quality and
unfair service is the most faced problem among the customers. The percentage of
feeling these problems are 65.5% and 63.6% accordingly.  Again, there are more problems which are felt by customers arelong waiting time to get the device repaired in the graph
below we can know about people’s demand about what they want in our app. The
highest selected feature is review, rate, and feedback. On the second position,
there is an option for online payment to make things is easier.    In
the graph below we can know about people’s demand about what they want in our
app. The highest selected feature is review, rate, and feedback. On the second
position, there is an option for online payment to make things is easier. They
also want chat system to communicate easily with the repairman.    We
can see that people who didn’t use home service application before are above
80%. So, we have good opportunity to make our app a successful project.
 Customer Segment: As in Figure, TechTasker adds device owners from
enterprises. So, batch repairing can be done by top-rated repairmen in
TechTasker. Key customer segments are device owners, the person who repairs,
device owner from enterprises.    Value Proposition: Here the new
entry is that the enterprises can now get the top repairmen from TechTasker to
get their batch repairing done.    Customer Relationship: Customer
relationship maintenance will be basically done by the social media, website
and mobile apps. We will also provide loyalty discount for the customers. E.
Key Resources: Our key resources are our web and mobile applications developer,
our Administrators and the Advisors. We have also plan to recruit repairmen of
our own. It will also help people who have any job.Key activities are also one
of the vital blocks for a company to run successfully. TechTasker will develop
web and mobile application for the core business activities and it will be
updated time to time to enhance its ability. Marketing, business and
partnership development will also be necessary for mass and in targeted
enterprise sectors. G. Key Partners: Our key partners will be agencies who
provide technical skill courses, organizations who provide warranty etc. H.
Cost Structure Cost structure explains the cost that must be spent by the
company in order to maintain the business. For TechTasker, the main costs will
be on developing and maintaining the web and mobile applications. We will have
to pay our developers, company advisors also.   I. Revenue stream: We will
generate revenue from booking fees from repairmen, Ads and repairmen booking
fees from enterprises. To conclude, our app will help the people who are poor
and not professionally certified to earn money and live their daily lives. This
will also help to decrease the number of jobless people in the country. It will
help the jobless people to think positively about their life. It will be also
helpful for people who are suffering to get their devices repaired.  This
app can give a boost to people who are sitting jobless doing nothing. In
future, we have the plan to buy malfunctioned devices, repair them and sell
them again. We are also planning to build training institute where we will
teach people about repairing devices and recruit them in our company. So, in
future, our company will have repairmen of our own to enlarge the business. We
also have the plan to add gold and platinum customer to increase benefits for
them.

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